Category Archives: PR

Orthodontist shares recipe for success

A Wakefield orthodontist has been invited to share her recipe for success with an international audience as part of a development programme by a leading US innovator.

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Dr Catherine McCanny is one of only five international orthodontists appointed by Align to share their successful secrets in a series of videos, blogs and seminars that will be streamed around the globe.

From her Dewsbury Road base, the award-winning orthodontist has already filmed her hints and tips to be incorporated into a cook book style format as part of the Invisalign Practice Development Project.

The Project will go live in March with fellow members representing Germany, Spain, Italy and France.

Dr McCanny, who founded St Michaels Orthodontics, was chosen to be the UK adviser due to her early adoption of the Invisalign system  and the mentoring she has already undertaken in the UK as a clinical speaker  and as part of the Invisalign UK Advisory Board.

“St Michaels has been using Invisalign since it was launched a decade ago and we have grown that side of our practice from small numbers of about ten patients a year to over a hundred annually,” she said. Catherine has recently reached the 500 milestone of cases submitted.

“As early adopters we encountered the initial difficulties that deterred other practitioners embracing Invisalign.  When I first started using Invisalign, it was very limited in what it could do, and I only used it for simple cases. However, the innovations that have taken place within the company over the last 10 years and my expertise as an orthodontist allows me now to treat very challenging cases. Initially it forced me out of my comfort zone as I had only used fixed appliances when training.  I then had the challenge of bringing the team on board. I started to use it on some of my staff and they quickly realised the benefits of this system. They were then able to share their own experiences with our patients.

“Developing that side of our practice has demanded investment in the personal development of our team and the installation of cutting-edge technologies.

I quickly realised that the main advantage was an improved patient experience and I was getting excellent outcomes, so the long-term benefits paid dividends.  The whole team here at St Michaels have embraced innovations and technologies such as I-Tero scanning which allows patients to visualise the end result before they commit to treatment” added Catherine.

“Collating all our different experiences into a recipe book system will hopefully give fellow orthodontists confidence to take on board the benefits of digital technology.  Experienced users can watch one video on a specific problem they are facing or practitioners new to Invisalign can use the videos and the book to help them as they start their Invisalign journey.

Hopefully our shared experiences and ideas will help others take the leap of faith and introduce Invisalign as another treatment option to their patients.

 

 

 

 

About St Michaels Orthodontics: 

  • St Michael’s Orthodontics – a team of skilled orthodontists led by Catherine McCanny – is based on Dewsbury Road, Wakefield.
  • Dr Catherine McCanny has achieved Invisalign Platinum Elite Standard for both the quality of her work and the number of treatments she has performed
  • Having graduated from Dental School at Queen’s University, Belfast in 1988, Catherine commenced her specialist training in Orthodontics at Leeds Dental Institute in 1993. She then teamed up with her now-husband, Joe, to build and develop St Michael’s Dental Practice and St Michael’s Orthodontics Ltd, which opened in 1998.
  • More recently, Catherine – a member of the British Orthodontic Society – was delighted to win three awards in the Aesthetic Dentistry Awards, including the ultimate accolade of Best Aesthetic Dentist 2013.
  • In 2015, St Michaels Orthodontics won three awards at the Aesthetic Dentistry Awards including ‘Best Team’ and again in 2018 where Catherine won the Best Invisalign case and the Best Child/Teenager fixed case.
  • For more information about St Michael’s Orthodontics, please go to http://www.stmichaelsorthodontics.co.uk
  • Press Contact
  • Press release issued by: Carmel Harrison PR. For further information, please contact Carmel Harrison on: 07714 708 271. Alternatively, email carmel@carmelharrisonpr.com

 

 

 

 

 

 

 

New iTero technology changing the face of dentistry

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Now there is no need to imagine how your teeth could look, with the iTero scanner and the Invisalign Outcome Simulator we can share the possibilities.

You can now view potential Invisalign treatment outcomes with the Invisalign Outcome Simulator at St Michaels Orthodontics. This chairside application is powered exclusively by iTero scanners to help you visualise how your teeth may look at the end of Invisalign treatment, with a simple scan of your teeth we can produce a simulated outcome to show you the benefits possible with Invisalign treatment.

iTero scanners also improve your experience by eliminating the mess and unpleasantness associated with traditional impressions. 

DUAL-VIEW LAYOUT

See your current tooth position side by side to your simulated final positions.

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REAL-TIME ADJUSTMENTS

Intuitive touch-screen tools allow real-time adjustments to the simulated outcome allowing you to consult with your specialist about your needs.

 

View the possibilities with your specialist orthodontist.

https://www.youtube.com/watch?v=2KAoGfw1sHM

Contact the practice  for more advice or to arrange your Outcome Simulation today on 01924 380680  or e-mail orthodontictc@gmail.com

Orthodontist banishes nerves to create dazzling smiles for three Blushing Brides

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BEING asked to create a dazzling white smile for a blushing bride is pressure enough, but for Catherine McCanny of St Michael’s Orthodontics, the pressure was tripled, when three brides-to-be contacted her Wakefield practice within weeks of each other, all wanting pearly whites for their big day.

Rather than being overwhelmed Catherine, and her all female team banished their own nerves at such a big ask and made sure there were no blushing brides on their big day, just beaming brides.

The job wasn’t straight forward though because all three had unique needs that made each case a race against time in the team’s bid to create dazzling white smiles that would be remembered for a long time.

Katy Young, nee Pargeter is a support worker in Leeds who was terrified of having tram lines in her mouth that clients might tease her about.

“I wasn’t vain but I noticed one particular tooth was starting to develop a life of its own moving further and further back. I love smiling, even worse I always pull funny faces in photographs but I was becoming more and more self conscious and didn’t want it to spoil my big day.

“I was a bit worried when Catherine explained that the treatment would last 18 months because I only had a year before my wedding. The St Michael’s team were great though. They made sure that the first part of the treatment was over and removed my invisible attachments a week before hand replacing them for the rest of the treatment after I came back from my honeymoon.

“The best part was everyone complimented my smile and no one realised I was undergoing treatment. Now my confidence is sky high and I am back to smiling as much as I ever did,” she said.

Gemma Peters was terrified at the prospect of a full metal brace. She needn’t have been. “At 25 and having booked my wedding I did not want to have to go through having a full metal brace fitted and I knew I would not have time for my teeth to be straightened, before my wedding.

“Sometimes you feel as if you’re just a number when you go for procedures like this; they just want to get you in and out. But they were really lovely at St Michael’s, always asking me about the wedding and how far I’d come along with the planning.

“I was so pleased with the result and felt really confident on my wedding day, both at the ceremony itself and at the reception at Bagden Hall.

Claire, who got married on August 20 at 315 Bar and Restaurant, Lepton, said: “I couldn’t stop smiling on my wedding day. My Mum said all I did was ‘flash my new teeth’ down the aisle and during the reception. It made a real difference on the close-up photos too and my teeth look so natural and lovely now.”

Dr Catherine McCanny admitted she had some nerves of her own when the three signed up for treatment within weeks of each other. “Every patient wants to be confident and look great, but it felt as though we were part of their wedding preparation team along with their mums, dress makers and make up artists.

“I am so delighted the girls all looked and felt great on their big day and afterwards.

The benefit of having Invisalign treatment is that there is scope to adapt the treatment if it is not complete in time for an important event. Invisalign is a series of clear plastic aligners which move the teeth step by step into their correct position. The technology means that the end result can be digitally planned. St Michaels is the first practice in Yorkshire to have the newest iTero scanner, which allowing patients to visualize the end result within minutes of having a scan of their teeth. As an introductory offer to all our patients we offer a complimentary scan. Just give us a call to arrange an appointment.

For more about the practice or the treatments offered, go to www.stmichaelsorthodontics.co.uk

Caption: Katy Young ( nee Pargeter) on her wedding day

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