Yorkshire based orthodontic practice, St Michaels Orthodontics, has launched a new website to highlight their Invisalign expertise to patients.
Dr Catherine McCanny, specialist orthodontist at St Michaels Orthodontics, was one of the first Invisalign practitioners in the UK and has helped 1000s of patients achieve better oral health, general wellbeing and more confidence using the revolutionary technique. Invisalign is an almost invisible system of braces that has helped patients achieve straighter teeth without having to use embarrassing metal fixings.
Having been a pioneer for Invisalign and a passionate advocate of the associated long-term benefits of orthodontic treatment, Dr McCanny wanted to provide an improved information portal so developed the website separate from her St Michael’s Orthodontics website.
“There is no one type of patient seeking to have their teeth straightened but everyone who comes to us wants more information about the benefits of orthodontic treatment,” said Dr McCanny. “We were also keen to provide information for people anonymously to make them feel more comfortable about the process before seeking help or treatment,” she added.
“Today everyone, including executives wanting to improve their confidence at work to retirees wanting to spoil themselves are considering orthodontic treatment as a means of improving their lives, but they want as much information as possible. Whatever their reasons we want to make sure that everyone is as well informed as possible.”
Dr McCanny achieved Invisalign Platinum Elite Status earlier this year and has applied this expertise to the website. Now launched, it will be constantly updated with the latest research, news of new methods of treatment available at St Michaels as well as interesting information.
Built with the patient in mind, the website also has special features such as a ‘Smile Gallery’ and video testimonials from patients who achieved the smile they always wanted, thanks to Catherine’s expertise and the Invisalign system. This offers patients a visual documentation of what they can expect from the treatment, helping them to make a clear, informed decision.
Although Invisalign is featured on the existing St Michaels Orthodontics website, the new website specialises solely on this technique, offering a more in-depth documentation on the different types of Invisalign on offer for patients.
Practice Manager Carol Walter said: “The new website focuses solely on Invisalign which allows patients to research everything they need to know about the features and benefits of Invisalign in one place. The website creates clarity for patients and really helps people to decide whether Invisalign is right for them, ensuring that we are delivering the ultimate standard of patient care at all times.”
Click here to visit the new website: www.invisiblebraces-yorkshire.co.uk/
